WHAT CAN LIAM GALLAGHER TEACH BUSINESSES ABOUT BRAND?

What can Liam Gallagher teach businesses about their brand?

If you can stand out consistently then you can beat your more talented brotherly competition.

I went to see Liam at the Aware Super Theatre in Sydney last month, nearly 26 years to the day that I saw him live at Knebworth on the 11th of August 1996.

Has anything changed in 26 years? Not really.

The same swagger, the same bouncy Mancunian strut and wit, the same stance at the mic, the same pronunciation of sun sheeeeeeeine, the same banter about Citeh and joyously mostly the same music.

When an SMH journo asked why he bothers with his 'facsimile solo anthems' Liam's tweet retort calling him 'piss-flaps' was standing out at his most consistent best.

He's a lesson in how a consistent and authentic tone of voice can become one of your most valuable distinctive assets.

Russel Brand jokes that Liam hasn't got a 'Mum mode' and if you haven't seen Liam Gallagher Vs Cute Kids then watch it here https://lnkd.in/g3hsCS8s

His voice is seminal but the way he speaks is just as important. It's the consistent authenticity and humour, the funny quips and arrogant banter that make him stand out above his musically more talented brother and every bucket hatted, Fred Perry T-shirt wearing fan at the ICC that night loves him for it.