The invaluable ramblings of a brand nerd.

WHAT CAN BEN STOKES AND BAZBALL TEACH US ABOUT BUSINESS?

What can Ben Stokes and Bazball teach us about Business?

Clarity is transformational.

If you want to see the value of words, simple words put into simple sentences like 'hit it in the stands', to drive the performance of your team and empower individuals, then look at the last 5 weeks of Bazball.

A clear vision that is true to your team articulated and demonstrated by the leadership (to the detriment of his own batting) can transform even the most flagging, direction-less team into the saviours of Test Match cricket.

Clarity of purpose.

We've seen it numerous times for our clients over the last 12 months. Once they have a story that's true and they communicate it consistently they stand out from their competition and smash it into the stands.

And the value of clarity?

You ask the ECB and the whole world of Test Cricket, the numbers won't lie.

Thought Pieces