YOUR CAUSE DESERVES WORLD CLASS CREATIVE
not for profit marketing agency
Most charities have to settle for less. Don't be most charities.
Queen Charles is a full-service creative and production agency built specifically for the charity sector.
Brand strategy, creative ideation, design, video production - all under one roof (and more often than not, under your roof).
You get access to senior talent that's worked with the biggest names in the industry working as your strategic and creative partner. With a cost and model that actually works for NFP budgets.
Brand strategy, creative ideation, design, video production - all under one roof (and more often than not, under your roof).
You get access to senior talent that's worked with the biggest names in the industry working as your strategic and creative partner. With a cost and model that actually works for NFP budgets.
Don't take our word for it
Hear from two of our long term clients - Butterfly Foundation and SpinalCure Australia.
WE PROMISE YOU WILL NEVER SHOCK US WITH THE BUDGET!
We help charities & NFPs deliver with impact.
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From TV to TikTok. We do it all.
One team. Every format. NFP budgets welcome.
Butterfly - Quiet the Noise
ALS - Project Revoice
SpinalCure - Brand Platform
SpinalCure - Unbelievable
Youth of the Streets
YouTube - Art Therapy
Butterfly - Parent Creators - Ross & Jack
Butterfly - Parent Creators - Preeya
Butterfly - Body Kind Youth Survey
Katrina Gorry - Being BodyKind
Street Talk - How are you BodyKind?
NEDC Course Content
Art Therapy Social
BKYS - Bobby
BKYS - Formosa
BKYS - Acacia
Our work
Over the last 20 years we have worked with some of the biggest charities in the world.
What we do
We've worked with charities for over 20 years and know that speed, collaboration and efficiency is vital.
It goes without saying that awareness and attention are as vital to a charity as any business -
- Built from a distinctive value proposition
- With distinctive, unique branding assets
- That allows for easy BAU and stand out creative ideas
- That you can repeat and repeat
- We call it 'Consistently standing out'
If you already have a solid and distinctive brand platform to execute from then this is where our 25+ years working in the best creative depts in the world comes in.
- We've been awarded every honour in the industry from Cannes Grand Prix to D&AD Black Pencils, Clios and AWARD awards.
As a nimble agency we bring in talent when required giving you access to all levels of designers appropriate for the job:
- Creative campaigns
- Social Media
- Impact Reports
- OOH
- Financial Reports
- and more
Having experience of working with budgets ranging from $1m to under $5k we know how to get the most out of the budget you have:
- Social UGC
- TVCs
- Corporate Videos
- Voice to Camera
- Street Vox Pops
- Docu style storytelling
Charity marketing services
We've been working in this space for over 25 years - we started in Direct Marketing writing letters - with the change in media this has turned into social video and big engaging ideas.
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Charity video productionCampaign films, fundraising appeals, impact stories, awareness content and event coverage - the emotional engine of NFP marketing. -
Charity brandingBrand strategy and identity for not-for-profits - positioning that clarifies the cause for donors, government and the people you serve. -
Campaign developmentFrom research-validated creative territories to full campaign platforms: message, media thinking, and every asset to run it. -
Digital & social contentOngoing content creation for NFP channels, built for both community connection and fundraising performance. -
Fundraising & appeal creativeEOFY and Christmas appeals, regular-giving acquisition, and the video and copy that carries them. -
Event & conference videosWe know the importance of big charity events when you get your moment to shine in front of a thousand potential donors - our videos are created to drive action and emotion.
New branding and positioning
FAQs - charity & NFP marketing
Question:
What does a not-for-profit marketing agency do?
Answer:
An NFP marketing agency builds awareness, fundraising and behaviour-change campaigns for charities — spanning strategy, branding, video production, digital content and appeals - with sector-specific understanding of donor motivation, board governance and duty of care.
Question:
How much should a charity spend on marketing?
Answer:
There's no universal rule, but Australian charities commonly invest 5–15% of revenue in fundraising and marketing, and well-run campaigns should be assessed on return per dollar, not cost alone. We scope to your budget and show the expected return logic before you commit.
Question:
How much does charity video production cost?
Answer:
NFP campaign videos typically range from $3,500 for a single-story piece to $25,000+ for a full campaign film with multiple stories and cutdowns. We offer not-for-profit rates. See our [pricing guide].
Question:
Can you work with our existing brand and fundraising team?
Answer:
Yes - this is what we specialise in. Most of our NFP work plugs into in-house teams, providing the creative and production capability that's hard to keep on staff. Think of it like having a top agency creative dept working inside your charity - without anything like the cost.
Question:
Do we need to provide a script?
Answer:
No. Scripting is part of the service - most clients give us the objective and key messages, and we write the script for approval before anything is filmed.
Question:
How do you approach filming vulnerable people?
Answer:
Very carefully - if at all. We know that hearing people's stories of success is one of the moments of transformation for people suffering a similar situation so finding the right people to tell these stories is one of the most important things we do. We always offer review rights on sensitive footage, and story approval before publication too. It's a sensitive but very important area of charity video production that comes with years of experience.
Get a quote within 24 hours
Send us your objective and rough timing - we'll respond within 24 hours with an approach and fixed quote.
+61 420 769 265
jon@queencharles.com.au
jon@queencharles.com.au
Leswell Street, Bondi Junction, NSW.